Solemates Run Club

Campaign & event

Tinder UK x Runna

2024

As run clubs continued to rise in popularity as the new way to meet people, we saw an exciting opportunity for Tinder to lead the charge in bringing online dating into the real world.

Recognising that fitness-focused events were quickly becoming the go-to for making new connections, we partnered with leading running app Runna to launch an exclusive series of summer Run Clubs.

Each event, designed to bring singles together through a shared love of running, sold out in minutes, attracting 250 attendees per event. With amazing brand partners on board, these run clubs became the perfect blend of fitness, fun, and real-life connections, cementing Tinder as the first dating app to innovate with this unique experience.

700+

attendees

4.5 million

Instagram reach

3.2 million

impressions

Tom Gilding,
Partnerships Manager, Runna

As we cross the finish line on an incredible two months of SoleMates Run Club, I want to say how much I have loved working with you.

From our very first meeting, you set the bar high, and with every step of our partnership, you kept raising it! Talent, content, event planning, management, execution, merch, gifting, vibes - you brought them all to an immaculate standard.

Collabs with other creators

Services provided

Event planning. Campaign conception. Guestlist. Partnership management. Influencer partnerships. Location sourcing. Contracting and negotiation. Budget management. Logo & merch design. Content planning. Campaign roll-out. Content filming.