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Love Stories

Campaign

Tinder UK

2024

When Tinder wanted to showcase the real connections happening on the app, we createdLove Stories - a campaign featuring couples who met on Tinder, from those just a few weeks into dating to others who are now engaged.
 
We focused on a mix of relationship types, backgrounds, and stories to reflect the variety of experiences people have on Tinder. Through a simple, interview-led format and relatable visuals, we let the couples do the talking; sharing honest, personal snapshots of what brought them together.
 
The goal was to show that Tinder isn’t just one kind of story - it’s thousands. The possibilities are endless, no matter what you’re looking for, it could start there.
 
Engaging and unexpected, the campaign was a hit, drawing viewers in with a huge increase in watch time through its honest storytelling.

5

stories

+283%

average watch time

72.5k

impressions

Nicole Rixon,
Founder, Bridget Productions

“We love working with the team at spring! They really align with our values as a company, and their creative approach to video production means we're able to make really innovative and exciting work together.
 
Beth, Izzy and the team always create a supportive environment to work in, which ensures we can create the best content for their clients. A recent example is Tinder's Love Stories project, where we showcased five real couples and their love stories. Together we were able to create a fun and aesthetic bank of content for Tinder, that brought their key messaging to the forefront in an authentically engaging way.
 
spring's expert knowledge of influencer talent and social best practice makes them a dream to work with. They understand the needs of the content but also give us the freedom to add our own creative flair to each job. This collaborative approach allows us to create content that feels exciting, with the assurance that we're hitting the client's brief every time.”

Services provided

Creative direction. Content production. Talent management. Campaign roll out. Campaign management. Creative direction. Influencer negotiation and contracting. Influencer briefing. Budget management. Partnership management. Content planning. Campaign roll-out. Copywriting for paid assets.

Partner Production Agency: Bridget Productions

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