
Love Stories
Campaign
Tinder UK
2024
When Tinder wanted to showcase the real connections happening on the app, we createdLove Stories - a campaign featuring couples who met on Tinder, from those just a few weeks into dating to others who are now engaged.
We focused on a mix of relationship types, backgrounds, and stories to reflect the variety of experiences people have on Tinder. Through a simple, interview-led format and relatable visuals, we let the couples do the talking; sharing honest, personal snapshots of what brought them together.
The goal was to show that Tinder isn’t just one kind of story - it’s thousands. The possibilities are endless, no matter what you’re looking for, it could start there.
Engaging and unexpected, the campaign was a hit, drawing viewers in with a huge increase in watch time through its honest storytelling.
5
stories
+283%
average watch time
72.5k
impressions
Services provided
Creative direction. Content production. Talent management. Campaign roll out. Campaign management. Creative direction. Influencer negotiation and contracting. Influencer briefing. Budget management. Partnership management. Content planning. Campaign roll-out. Copywriting for paid assets.
Partner Production Agency: Bridget Productions
