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Montreal Launch Party

Event

Sekonda Watches

2024

To celebrate the launch of their new Montreal watch, Sekonda wanted more than just a party - they wanted a moment that felt true to the brand and brought people together.
 
We delivered a vibrant event at The Little Yellow Door, chosen not just for its vibe, but as a nod to Sekonda’s signature yellow branding.
 
With two DJ sets, a mix of familiar faces and new creators, and a space designed for real connection, the night hit the perfect balance of fun and purpose.
 
It marked more than a product launch - it was the start of a new chapter in how Sekonda shows up, connects, and builds community.

82

attendees

109

content mentions

261.7k

impressions

Mia Farrar-Akram,
Senior Brand Manager, Sekonda

The Spring agency have been a fantastic strategic and activation partner for Sekonda. Scaling our influencer content both paid and UGC, that we would be unable to do in-house. They always find the best tastemakers and authentic voices to help build our Sekonda community.

Services provided

Event planning. Event management. Content production. Guestlist. Influencer negotiation and contracting. Influencer briefing. Budget management.  Content planning. Gifting. 

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