Change the Record

Campaign

Footpatrol x Nike

2023

Our brief from Footpatrol was to create a powerful International Women’s Day campaign. In answer, we developed Change the Record, a platform for talented women to share their experiences, challenge stigmas and break barriers in their industries.

We brought together an inspiring lineup, including Paralympic silver medallist, Amy Conroy; Neighbourhood Skate Club founder, Lyndsay McLaren; long-distance runner and NHS worker, Intisar Abdul-Kader; and Zarina Muhammad, one half of The White Pube - self-proclaimed ‘unprofessional part-time art critics.’

With Nike coming on board as a sponsor, the campaign delivered incredible results, amplifying these voices and driving meaningful conversation.

4

stories

186k

reach

10.3k

impressions

Bradley Martinez,
Senior Community Executive, Footpatrol

Working with spring was a pleasure! Easy to work with, fantastically well organised and a lovely team. When we initially pitched our International Women’s Day concept to them, they came back to us with a vision that not only brought genuine representation, but a host of talent and ideas that were on brand for Footpatrol.

They listened to any feedback we had, elevated their ideas and were kind enough to be a part of our event and share their experiences as women in the creative space. I couldn’t recommend them more to anyone thinking about working with them! You won’t regret it.

We also hosted a panel talk

at Footpatrol Soho

Services provided

Creative direction. Event planning. Campaign conception. Partnership management. Influencer partnerships. Contracting and negotiation. Content planning. Campaign roll-out. Content filming. Art direction.