The Icon of the Year Awards

Campaign

Crocs

2025

Crocs briefed us to create a social-led, influencer-first campaign to promote their iconic Classic Clog.

From concept to execution, we developed and directed a bold, engaging campaign that tapped into leading talent, including GK Barry, Cole Anderson James, Maddie Grace Jepson, Hannah Lowther, Ash Holme, and Jack Remmington.

Collaborating closely with our production partner, we brought the vision to life with a dynamic shoot day, delivering a campaign that resonated with audiences and drove impact across social channels.

Shortlisted for Best Social Media Campaign at the UK Agency Awards and European Agency Awards.

14.3 million

overall reach

67.6k

engagements

1.9 million

impressions

Lucy Stewart-Adams,
Talent Manager - TBH Talent

Spring are an absolute dream to work with! We recently collaborated on their Crocs Icon of the Year Awards campaign, and the entire process was flawless from start to finish. Every detail was meticulously organised, communication was crystal clear, and the shoot ran seamlessly on the day. And honestly…the results speak for themselves! The team at Spring are true experts in their field and an absolute joy to work with.

BTS with Crocs

Services provided

Campaign management. Creative direction. Influencer negotiation and contracting. Budget management. Partnership management. Content planning. Campaign roll-out. Copywriting for paid assets.

Partner Production Agency: Bridget Productions